Our technology strategy Technology is central to REA achieving its strategic priorities, and we continuously monitor trends to innovate and advance. Our teams deliver products across multiple markets and customer segments, relying on robust platforms for fast delivery. Our technology strategy focuses on: Consumers and customers of the future: We create hyper-personalised experiences using rich knowledge and behavioural insights to engage consumers, customers and brokers. Evolution of technology platforms: By simplifying our tech landscape and investing in cloud-based solutions, we accelerate delivery and reduce maintenance. Driving data: Leveraging our proprietary data assets with AI and Machine Learning technology enables us to provide market-leading products and real-time interactions. Digital trust and safety: Investing in data, cyber and privacy strengthens brand trust, loyalty, and the willingness of consumers to share their data. Our future-ready tech community: Supporting and evolving our workforce facilitates greater productivity and increased industry recognition. Championing and investing in digital and technological innovations to ensure REA stays ahead of the market. Innovation and technology Trend monitoring We continue to monitor key technology trends to adjust our approach where necessary and to plan ahead. Consumer expectations around privacy are evolving rapidly, necessitating enhanced security measures now and into the future. Emerging Augmented Reality (AR) and Visual Reality (VR) technologies are revolutionising user experiences and will shape our future digital offerings. The exponential increase in data creation and storage presents both opportunities and challenges for data management. We continually monitor cybersecurity threats, which are becoming more sophisticated and frequent and require increasingly robust and proactive defences. Additionally, the growing complexity and sprawl of technology infrastructures demands attention to platform engineering and cognitive load management. Workforce preferences are also shifting, with an increasing focus on tools that facilitate hybrid work environments, which REA endorses. These trends are all critical to informing and evolving our strategic direction. 18 Governance REA Group Ltd | Sustainability Report 2024
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